The Roles of Entrepreneurial Skills, Financial Literacy, and Digital Literacy in Maintaining MSMEs during the COVID-19 Pandemic

The COVID-19 pandemic has negatively impacted the economic growth of Indonesia. Government regulations to limit large-scale social activities caused marketing and financial difficulties for micro, small medium enterprises (MSMEs). Digital literacy have potential overcome problems. This study attempts identify determinants MSME sustainability during pandemic. By using a questionnaire, this collected 204 data from MSMEs further analyses. is influenced by digital owners cause concern. implementation health safety measures (HSM) an insignificant impact on business sustainability, but HSM affects literacy. Entrepreneurial skills are important improve owners’ government other parties need provide more soft loans facilitate develop entrepreneurial skills,